Background
While working at Bold Strategies, I had the opportunity to revamp Right Guard’s Amazon presence and enhance their digital e-commerce footprint across multiple platforms (Amazon, Walmart, etc.). Leveraging their updated branding,
I created a cohesive suite of assets, including:
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New listing images for all Amazon products
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A+ content for each product, designed to drive engagement and conversions
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A refreshed Amazon brand store
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Video content tailored to key product categories, including Sport and XD​
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This comprehensive approach elevated Right Guard’s brand consistency and visibility in the competitive online marketplace.
Amazon Listing
This Amazon listing for Right Guard was designed using their updated brand guidelines. The primary objectives were to reassure consumers that, despite the new packaging, the product remained the same trusted formula they relied on, and to convey key messaging directly on the product image (a banner) without requiring a click into the listing. The final listing integrates a clear messaging strategy, keyword optimization, and cross-sale opportunities, ensuring a seamless and effective user experience.
Amazon Brand Store
This Amazon brand store utilized a new feature that allowed looping videos to play, effectively capturing consumer attention. The videos were used to highlight the updated packaging design, ensuring a seamless transition for shoppers familiar with the previous look.
Amazon A+
The below-the-fold content for this Amazon listing is tailored to the specific product, providing additional details to the consumer while reinforcing key brand messages. It serves to highlight important points the brand wants to emphasize, offering a deeper understanding of the product.
Amazon Video
I worked on several video projects for Right Guard, like the one shown here. In this case I created two versions of this video: a 15-second cut and a longer version to ensure it could be utilized across multiple platforms. Strategically, it was important to showcase a variety of products and relatable lifestyle scenarios, all while emphasizing key product benefits to tie everything together cohesively.
Image Photoshopping
Original
Variation 1
Variation 2
The two images on the right were created using the original image on the left. For this project, I worked with products that lacked in-use photography. Using the assets provided by the client, I utilized Photoshop to create images that could be applied across various content related to these products.