Background
While at Bold Strategies, I worked with Pitaya Foods, a vibrant brand, to develop new listing content for their Walmart e-commerce presence. I created multiple listings along with a universal enhanced content set for
below-the-fold sections that complemented the three listings. Our approach included several key elements, such as maintaining brand look continuity, incorporating new photography provided by the brand, and aligning with our strategic goals. I aimed to ensure that the listings and additional content were colorful, playful, and conveyed a positive tone for consumers engaging with the creative.
Walmart Listings
These three sets of listings for Pitaya Foods were created during my time at Bold Strategies. The client had just launched a new product and sought to enhance their e-commerce presence on Walmart. I generated three cohesive listings that maintained their brand look and feel while showcasing distinct elements specific to each product. Key design strategies focused on highlighting the paste ingredients and core consumer for this product, along with facts about the business and their commitment to employee welfare over the past decade.
Walmart Enhanced Content
The enhanced content above is designed to be used across all three smoothie pop listings. It incorporates the brand’s colors while highlighting unique design elements from each product. Additionally, it leverages a Walmart feature that allows for comparison between listings, showcasing the nutritional elements of each product. Strategically, the goal was to strengthen overall brand recognition while ensuring each product’s individual appeal shines through in the
below-the-fold content.
