Background
While at Bold Strategies, I had the opportunity to work with Fruitables, a pet-centric company looking to revamp their online presence with their new branding. We ensured that their refreshed look and feel were reflected in the Amazon content we created, including listing images and
below-the-fold A+ content.
Amazon Listing
This Amazon listing highlights the new playful and colorful branding, emphasizing the updated color scheme. It also focuses on health, flavor, and ingredients, showcasing a range of product benefits aligned with the strategy developed by the client and my team. The listing concludes with a cross-sale opportunity, presenting multiple flavor options for consumers and their pets.
Amazon A+
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
The below-the-fold content for this listing features an enhanced Amazon A+ design. The client wanted to ensure they had the best option for their listings, and this approach was chosen in collaboration with the team. Some images include live text (shown as lorem ipsum here) beneath them for improved keyword search-ability. This brand-specific content is applied across all relevant listings on Amazon, maintaining a cohesive look while incorporating design elements that nod to the various products in the lineup.